1. Information We Collect
Tanvrit Private Limited ("Company," "we," "us," or "our") collects the following types of information when you use Tanvrit Market ("Platform"):
- Account Information: Name, email address, password (hashed), and business name provided during registration.
- Profile Data: Brand voice settings, tone preferences, platform integrations, and marketing preferences you configure.
- Content Data: Marketing content you create, generate, edit, or publish through the Platform.
- Usage Data: Information about how you interact with the Platform, including features used, pages visited, and actions taken.
- Device Information: Browser type, operating system, IP address, and device identifiers collected automatically.
- Payment Information: Billing details processed securely through our third-party payment providers. We do not store full payment card details on our servers.
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain the Platform and its features.
- Generate AI-powered marketing content tailored to your brand voice and preferences.
- Process transactions and manage your subscription.
- Communicate with you regarding account updates, security alerts, and service-related notices.
- Analyze usage patterns to improve the Platform, fix bugs, and develop new features.
- Ensure the security and integrity of the Platform and prevent fraud or abuse.
- Comply with legal obligations and enforce our Terms of Service.
3. AI Processing
Tanvrit Market uses artificial intelligence to generate marketing content. When you use our AI content generation features:
- Your brand voice settings, tone preferences, and content guidelines are processed by our AI systems to generate personalized content.
- Content inputs and generated outputs may be temporarily processed in memory but are not used to train general-purpose AI models.
- AI processing occurs on secure servers, and your data is handled in accordance with industry-standard security practices.
- You retain full ownership of all AI-generated content created through your account.
- We do not share your brand-specific data or generated content with other users or third parties for AI training purposes.
4. Data Sharing
We do not sell your personal data. We may share your information only in the following circumstances:
- Service Providers: With trusted third-party service providers who assist us in operating the Platform (hosting, analytics, payment processing), bound by strict confidentiality agreements.
- Platform Integrations: When you connect third-party social media accounts, necessary data is shared with those platforms to enable content publishing as authorized by you.
- Legal Requirements: When required by law, regulation, or legal process, or to protect the rights, property, or safety of the Company, our users, or the public.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, where your data may be transferred as part of the transaction, subject to the same privacy protections.
5. Data Security
We take the security of your data seriously. All data is stored securely using industry-standard encryption and security measures, including:
- Encryption of data in transit (TLS/SSL) and at rest.
- Regular security audits and vulnerability assessments.
- Access controls and authentication mechanisms to restrict data access to authorized personnel only.
- Secure infrastructure with monitoring and incident response procedures.
While we implement robust security measures, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability.
6. Data Retention
We retain your personal data for as long as your account is active or as needed to provide you with our services. Specifically:
- Account data is retained for the duration of your active account plus a reasonable period after deletion to allow for reactivation.
- Generated content and campaign data is retained while your account is active and deleted within 90 days of account closure.
- Usage and analytics data may be retained in anonymized form for up to 24 months for product improvement purposes.
- Financial records are retained as required by applicable tax and accounting regulations.
7. Your Rights (GDPR)
We are committed to GDPR compliance. If you are located in the European Economic Area (EEA), United Kingdom, or any jurisdiction with similar data protection laws, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request that we correct any inaccurate or incomplete personal data.
- Right to Erasure: You may request the deletion of your personal data, subject to certain legal exceptions.
- Right to Restrict Processing: You may request that we limit the processing of your personal data under certain circumstances.
- Right to Data Portability: You may request a copy of your data in a structured, machine-readable format.
- Right to Object: You may object to the processing of your personal data for certain purposes, including direct marketing.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.
To exercise any of these rights, please contact us at privacy@tanvrit.com. We will respond to your request within 30 days.
8. Cookies
We use cookies and similar tracking technologies to enhance your experience on the Platform. These include:
- Essential Cookies: Required for the Platform to function properly, including authentication and session management.
- Analytics Cookies: Help us understand how users interact with the Platform so we can improve it (e.g., Google Analytics).
- Preference Cookies: Remember your settings and preferences for a better experience.
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Platform.
9. Third-Party Services
The Platform integrates with third-party services to provide its full functionality, including but not limited to:
- Social media platforms (Instagram, Facebook, LinkedIn, Twitter/X, WordPress) for content publishing.
- Payment processors for subscription billing.
- Analytics services for usage monitoring and Platform improvement.
- Cloud infrastructure providers for data hosting and processing.
Each third-party service has its own privacy policy governing how it handles your data. We encourage you to review the privacy policies of any third-party services you connect to through the Platform.
10. Children's Privacy
Tanvrit Market is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal data, please contact us at privacy@tanvrit.com.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Material changes will be communicated to you via email or through a prominent notice on the Platform at least 30 days before they take effect.
We encourage you to review this Privacy Policy periodically. Your continued use of the Platform after any changes constitutes your acceptance of the updated policy.
12. Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: